SERVICES
It’s time for your brand and business to shine.
Brand Identity Design / Squarespace Website Design
Design Packages
Brand Identity
Ready to engage your ideal client and elevate your presence online? You’ll need a strategic brand identity with a full suite of logos. Let’s chat to get started!
-
The Brand Identity Package is for you if you’re looking for a brand refresh, looking to build your business with strategy in mind, or want something more elevated than the DIY brand you currently have. You want a cohesive, functional, and strategic brand identity that speaks to your audience and beautifully reflects what you offer.
-
Inclusive of:
Consultation call where we dive into your business
In-Depth Brand Questionnaire
Research into your target demographic, your services, and your competition
Detailed outline of project in Asana
20+ Page Brand Strategy Document that gets clear on who your ideal clients are, their purchase paths, and how to create messaging and marketing that speaks directly to them
A suite of Brand Logos along with fonts, color palette
Brand Guidelines document (think of it as the Do’s and Don’ts of your brand)
Canva Brand Kit Set-Up
Brand & Website
Need an easy-to-maintain website to go with your shiny new brand identity? Share your services with the world and show up online with your thoughtfully created brand and website.
-
The Brand Identity and Website Package is for you if you want a comprehensive brand identity and an easy-to-use website to go with it! Showcase what you offer on a website you’re proud of that’s polished, modern, and easy to manage and maintain on your own.
-
Everything in the Brand Identity Package Plus:
Custom Squarespace Website up to 6 pages
Google Analytics Integration walkthrough
Email Marketing System Integration
CRM/Call Booking System Integration
Essential SEO settings for website optimization
Stock photography sourcing available for free commercial use
Image optimization
Copywriting guidance and worksheets to help you write your own copy - or we can discuss handing it off to me!
All-In Package
Want to make sure your business is showing up cohesively online? Get a solid brand identity, user-friendly website, and social media graphics to have a well-rounded online presence.
-
The All-In Package is for you if you want to have the brand, website, and social media assets set up for you so you can jump into marketing your business and booking new clients.
-
Everything in the Brand Identity and Website Package plus:
6 Custom Instagram Graphic Templates (single posts)
3 Custom Instagram Graphic Templates (Carousel posts)
Content Inspiration Document with ideas on what your audience would like to see from you online
Branded Instagram highlight covers
Email Opt-In Freebie (workbook, guide, journal, etc. we’ll go over the details for what works best for your niche)
Pop-Up for email opt-in on your website
The Process
Step 1
Welcome & Onboarding
We'll start by getting to know each other and outlining your unique needs and goals. I’ll invite you to your client portal and help you understand how to navigate it and view the project’s progress.
Step 2
Brand Discovery Questionnaire
We'll dive deep into your brand's personality, values, and vision through completing a comprehensive questionnaire. We’ll define the messaging around who you serve and why.
Step 3
Design Phase
I’ll get to work designing the items needed for your package while referring back to the strategy document we created so we stay aligned and design with purpose.
Step 4
Refinements & Feedback
We’ll review and refine any details as necessary to ensure your deliverables reflect your business’s vision and goals.
Step 5
Final Touches & Offboarding
I'll add the finishing touches, ensuring that every detail is perfect before I hand over the final files.
Step 6
Get Ready to Launch!
You can launch with confidence as I provide an offboarding guide and mini trainings to help you take over with confidence.
FAQs
-
Time estimates vary depending on project scope, as well as client response time. I will share specific timelines once you’ve inquired and I’ve learned more about your project goals.
-
Currently I’m focusing on designing Squarespace websites. I’m familiar with Showit as well, so if your heart is set on using that, we can make it work! Additionally, I can create designs in Figma or Adobe XD that can be passed on to a developer.
-
Yes! Once your website is finished and all payments have been received, I will transfer ownership of your website to you. You will be responsible for subscribing to a Squarespace plan and purchasing your domain.
-
Yes! Mobile-view is just as important as the desktop view, and I’ll ensure both views are responsive, readable, and that the views display properly across various screen sizes.
-
Web design clients of mine will receive helpful Google Doc worksheets to DIY their own copy. If copywriting is not your thing, we can discuss handing it off to me!
-
You will need to pay for your own subscription to Squarespace. You may also need to purchase high-quality stock photos if you don’t want to use free commercial license photos I source for your site. Other purchases will be discussed on a case by case basis.
-
I’m not a legal professional. However, I can recommend resources for you to purchase for your website. Ultimately it’s the responsibility of the business owner to purchase legal items for running their business.
-
Of course! It is my goal for you to be able to update and maintain your website yourself once our work together is complete. That’s why I provide light training and video tutorials to help you manage your site going forward. If you need more in-depth assistance at a later stage, please contact me and we can discuss how I can help!
-
I follow Squarespace’s SEO checklist to optimize your site for search engines, and I provide basic advice on how to do this yourself as you continue to grow your site.
-
For a Brand Identity, you’ll receive a full suite of logo files in PNG, JPG, SVG, and PDF formats. The most common types you’ll be using are PNG and JPG.
-
If you’re looking for social media graphics and templates, content creation, CRM form design, course materials, etc. I’m happy to discuss your needs and create a bespoke package for you. Additionally, I can help you at my hourly rate of $40/hour.
-
Yes! Most commonly used third-party tools can be integrated with Squarespace. We’ll go over which integrations you’ll need during our discovery call.
-
Feel free to connect with me via my contact form if you have other questions I didn’t answer!
Clean design, thoughtful strategy.
Get ready to hand off your design needs and let me craft a brand that truly captures the essence of your purpose-driven business with design that tells your story.